Privacy Policy

Last Updated: January 20, 2025

1. Introduction

DataSnacks ("we," "our," or "us") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services. Please read this privacy policy carefully. By using DataSnacks, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide to Us

  • Account information (name, email address, business details)
  • Billing information for premium subscriptions
  • Communication preferences
  • Support inquiries and correspondence

2.2 Information from Integrated Platforms

We collect data from connected platforms including:

  • Shopify store data (revenue, orders, customer metrics)
  • Advertising platform data (Facebook Ads, Google Ads, TikTok Ads)
  • Email marketing platform data (when integrated)
  • Other e-commerce platform data as available through our integrations

2.3 Automatically Collected Information

  • Usage data and analytics
  • Device and browser information
  • IP address and location data
  • Cookies and similar tracking technologies
  • Performance and error data

3. How We Use Your Information

We use collected information for the following purposes:

  • Providing and maintaining our services
  • Calculating real-time profitability metrics
  • Monitoring business health through EcomGuard
  • Generating AI-powered insights and recommendations
  • Sending alerts and notifications
  • Improving our services and user experience
  • Processing payments and maintaining accounts
  • Communicating with you about our services
  • Complying with legal obligations

4. Data Sharing and Disclosure

4.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in:

  • Operating our platform
  • Processing payments
  • Analyzing platform usage
  • Customer support
  • Marketing and analytics

4.2 Business Transfers

If DataSnacks is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid requests from public authorities.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Regular security assessments
  • Access controls and authentication
  • Monitoring for suspicious activities
  • Regular backups and redundancy

6. Data Retention

We retain your information for as long as your account is active or as needed to provide services. You can request deletion of your data at any time, subject to legal retention requirements.

7. Your Rights and Choices

You have the right to:

  • Access your personal information
  • Correct inaccurate data
  • Request deletion of your data
  • Object to processing of your data
  • Export your data
  • Opt-out of marketing communications

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.

9. Children's Privacy

Our services are not intended for use by children under 16. We do not knowingly collect information from children under 16.

10. Cookie Policy

We use cookies and similar tracking technologies to:

  • Maintain your session
  • Remember your preferences
  • Analyze platform usage
  • Improve our services

You can control cookie preferences through your browser settings.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last Updated" date.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us at:

Email: daniel [at] datasnacks [dot] io
Address:
3px Ventures UG
Marienburger Str. 14
10405 Berlin
Germany

13. Platform-Specific Privacy Information

13.1 Shopify Data

  • We access your Shopify data through official APIs
  • Data is used only for calculating metrics and providing insights
  • We maintain data access logs and audit trails

13.2 Advertising Platforms

  • We collect data from connected advertising accounts
  • Access is limited to necessary advertising metrics
  • Data is used for profit calculations and performance monitoring

13.3 AI Processing

  • AI agents process your data to generate insights
  • Processing occurs in secure environments
  • You can opt-out of AI-powered features

14. Compliance

DataSnacks complies with applicable data protection laws, including:

  • GDPR (where applicable)
  • CCPA (where applicable)
  • Other relevant privacy regulations

For specific privacy rights in your jurisdiction, please contact our privacy team.